We all know that Software As A Service (SAAS) is here to stay. The internet IS the Social Media in many (some will argue all) aspects of our professional and private lives. From a business perspective companies want to participate in 2 basic ways. The 1st is to provide the infrastructure of the internet Social Media via hardware and software. The 2nd is to be “the” social media “provider” or medium. Some examples of internet mediums are MySpace, YouTube, Digg and Flickr.
Capturing an individual’s precious slice of attention is so difficult today. Who relies on bulk snail mail today? Not many. EMail is so overused and is loosing its effectiveness. Cell phones… again overused, land line phones… forget it. If you really want to get a non intrusive slice of someone’s precious time, a social internet medium is turning out to be the answer.
In my opinion, an effective way to get a small snipet of communication to a person is to send them a text message on their cellphone or use an Instant Messaging service. The telecommunications providers want to connect you into the internet Social Media. How does one attract on the social medium? There are many methods such as blogs, podcasts and “providers.” Take YouTube and the “skateboarding dog.” This video clip has generated millions of views on the social media channel called the internet. YouTube was the provider and the clip was the service that many people used. You can’t argue that a dog with the ability to skateboard to the point of leaning to turn is pretty impressive. Take this video clip and then associate it with paying for a service. Would you pay a very small fee to view this clip? I would. Why does your cellphone provider give you free minutes but charges you a small fee per bytes transferred to connect to the internet? Because they want to compete for your precious slice of time on the social medium and be a provider. Also, of course, to monetize being a provider.
Get connected, participate in the growing social medium… It’s not going away but will only get better in connecting a wide variety of communities and how they interact.