The turnout of customers and partners of the enterprise technology segment certainly did not disappoint at Oracle Open World this year. While other large IT events have been canceled this year do to the economic downturn, Oracle Open World attendance of 42000 IT professionals was basically unaffected from the 2008 attendance. Even more impressive was that virtually every enterprise vendor that partners, competes and analyzes Oracle attended this yearly gathering in downtown San Francisco. The multiple exhibit halls, sessions, events, activities and networking certainly created an environment for plenty of information exchange.
Every vendor at Oracle Open World is a cog (of varying sizes from small to large) that builds into the enterprise IT stack of:
Every item from storage management, computational speeds, networking feeds, disaster recovery, hosted IT, employee productivity tools and various communication mediums all factor back into connecting the above 3 areas of the enterprise stack.
In my opinion enterprise IT is becoming much less driven by vendor loyalty and a great price to the vendors that can provide competitive advantage to their customers. During an economic downturn as well as post recovery, the competitive advantage will more than outshine a good price.